10 Important Digital Marketing KPIs To Track
Digital marketing company Melbourne is about driving online traffic to your website and converting that traffic into paying customers. But how do you know if your digital marketing efforts are actually paying off? That's where KPIs (key performance indicators) come in. By tracking the right KPIs, you can see which digital marketing activities are working and which need to be tweaked. Check out our guide to the top 4 essential KPIs for digital marketing. 1. Website traffic One of the most basic and essential KPIs for digital marketing is website traffic. You need to keep tabs on the volume, origin, and nature of the traffic coming to your website. This information will help you determine which marketing tactics are working and which need to be adjusted. By tracking website traffic, you can also see whether your website is growing or shrinking. 2. Website conversion rate If you aren't monitoring website conversion rates, you're missing out on important data. Th...